If you've spent any time on Instagram double-tapping #hairgoals lately, odds are you've heard of Kristin Ess. The stylist is a goddess guru famous for taming and toning the locks of hairspiration celebs like Lauren Conrad, Jenna Dewan and Lucy Hale.

Ess took her her 22+ years as a top hairstylist and colorist to the retail side with a line of high-quality (yet deceptively affordable) products that promise to transform your mane without breaking the bank. Plus, they're all available at Target, so this was obviously meant to be, mamas.

Here's a list of our 10 favorite products in Ess's bag of tricks—and how they're going to transform your hair for the better.

Kristin Ess Cleansing Conditioner
Kristin Ess $14

1. Frizz Management Cleansing Conditioner

Perfect for coarse or curly hair that you don’t want to strip with shampoo (or to sub in when you’re trying to cut back on washing), the Cleansing Conditioner leaves your locks clean and moisturized in a single step. Note: It doesn’t foam as much as traditional shampoo, so don’t be alarmed—we promise it’s working!

Kristin Ess The One Purple Shampoo
Kristin Ess $12

2. Purple Shampoo

Brass is popular in home decor… but you probably aren’t as much of a fan when it starts to crowd out those pricey highlights. Purple shampoo has long been a trade secret for toning brassiness down at home, but Ess’ version steps up the game by being gentle enough for daily use. There’s even a Purple Conditioner for a double team effect.

Kristin Ess Rose Gold Temporary Tint
Kristin Ess $12

3. Rose Gold Temporary Tint

Just because you’re a mom now doesn’t mean you don’t like to get a little crazy now and then. Ess gets it. Her Rose Gold Temporary Tint is an in-shower spray that gives hair a hue that ranges from blush to fuchsia, depending on how porous your hair is or how much you saturate each strand with product. Not sure you want to rock rosy ringlets at kindergarten drop-off? Simply wash the color out in 1-2 washes.

Kristin Ess Anytime Anywhere Recovery Balm
Kristin Ess $14

4. Anytime Anywhere Recovery Balm

Motherhood takes a lot out of you, but now you can hide any damage done to your hair. The Anytime Anywhere Recovery Balm is a thick, creamy solution you can either roll directly onto dry/damaged ends or warm first in your hands and then smooth onto hair.

For daytime looks, a light application is perfect for smoothing flyaways or holding together a braid, or leave on overnight for deeper conditioning and repair. There’s even an included bun cap to put over treated hair so your pillowcase doesn’t get greasy.

Kristin Ess Weightless Shine Air Dry Creme
Kristin Ess $10

5. Weightless Shine Air Dry Crème

Dream of being one of those girls whose hair just seems to naturally dry in perfectly polished, glossy strands? This stuff will get you one step closer. Ideal for every hair type (and for busy moms who have no time to style), simply smooth this lightly moisturizing cream onto damp hair and go for air-dried hair that only looks like you spent time fussing with it.

Kristin Ess Instant Lift Thickening Spray
Kristin Ess $14

6. Instant Lift Thickening Spray

Inspired by the lifting power of traditional mousse (but made for mamas who prefer a lighter spray), the Instant Lift Thickening Spray adds shine, fullness and volume from root to ends without any stickiness. Simply spray on damp hair, style (dry with your hair flipped upside down for an instant boost), and get ready to flaunt that all-day lift.Inspired by the lifting power of traditional mousse (but made for mamas who prefer a lighter spray), the Instant Lift Thickening Spray adds shine, fullness and volume from root to ends without any stickiness. Simply spray on damp hair, style (dry with your hair flipped upside down for an instant boost), and get ready to flaunt that all-day lift.

Kristin Ess Style Assist Blow Dry Mist
Kristin Ess $14

7. Style Assist Blow Dry Mist

Think you don’t have time for a blow-out? Get ready to rethink your morning routine. The Blow Dry Mist multitasks almost as much as you do, detangling, smoothing split ends, adding shine, and even cutting down drying time. (You read that right: It makes your hair dry faster.) Now if only it could make your toddler put her shoes on faster too.

Kristin Ess Dry Finish Working Texture Spray
Kristin Ess $14

8. Dry Finish Working Texture Spray

All those textured, beachy lobs you’ve been lusting over on Instagram? Odds are, this little beauty had a hand in that volume. A dry texturizing spray gives curls and waves a soft matte finish while boosting roots. It’s perfect for creating lived-in looking waves—or reviving the ones you already have.

Kristin Ess The One Signature Hair Water
Kristin Ess $10

9. The One Signature Hair Water

If you think “hair water” is just another gimmick, trust us when we tell you this is so much better than any water that comes out of your faucet. Coat your hair in the super-fine mist to add instant sleekness and a shine that just won’t quit.