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The nipple ointment our midwife recommends to all of her patients

Really, she can't recommend it enough.

nipple ointment

There is an adage in the world of breastfeeding that says, "If it hurts, something is wrong." This is true to an extent—if when your baby latches it hurts so bad that you cry out in pain, or if your nipples are very sore in between feeds, and certainly if your nipples are cracked and bleeding, something is probably up. All of these factors warrant a call to your midwife, doctor or a lactation consultant; sometimes when a baby is having trouble latching, the process can be painful.

(To learn more about causes of nipple pain check out When breastfeeding hurts: 7 possible causes and solutions, mama.)

So yes, if it really hurts something is wrong—but the truth is that even in the absence of any problems, in the beginning, breastfeeding just doesn't feel awesome. A very sensitive part of your body is (presumably) getting a lot more attention than it is used to. It is getting sucked, rubbed, nibbled and pulled up to 12 times per day. It's bound to be a little uncomfortable, at least.

As a midwife, I make a point of preparing all of my patients for this. Breastfeeding is hard enough and moms put a ton of pressure on themselves for the journey to be perfect. So when an issue creeps up, like sore nipples, it can be easy to feel like you've don't something wrong (spoiler alert: you haven't).

Mama, there's a good chance that your sore nipples are normal. And it won't last forever. Your nipples will adjust in a matter of weeks and breastfeeding will get more comfortable.

Once you've gotten the all-clear from your provider and your baby's provider, it's time to try a few at-home remedies to relieve nipple soreness.


1. Rub some breast milk into them. Yes, really! Breast milk is magical stuff and its healing properties can help to soothe and heal your tender nipples.

2. Expose your nipples to air. Oxygen is incredibly therapeutic, so letting your nipples get some air can help them to be as healthy as possible.

3. Use nipple ointment. Nipple ointment is a game-changer. It soothes your nipples in between feeds while also keeping the skin nice and healthy so it's less likely to be damaged. You simply apply to your nipples after the feeding is over and again before the next feeding (no need to wipe off before the baby nurses). Easy-peasy.

When mamas ask me to recommend my favorite nipple ointment, I never hesitate with my answer—Earth Mama Nipple Butter. It's what I used with all three of my children (especially baby number two who was a ferocious nursing-biter), and the ointment I recommend to every single patient I speak to.

So you can imagine my excitement when I saw we now have it in The Motherly Shop!

Here's why I am obsessed:

It's organic. I am not an "everything-organic-all-the-time" mama, but for certain products, it feels really important to. Nipple ointment is one of them.

It's free of petroleum, parabens and lanolin. Because it stays on your nipples when the baby eats, it's important to stay away from any yucky chemicals.

It's made of deliciously healing botanical ingredients. Little known fact about me—I am an herbalist-in-training (because #midwifelife). But one of my go-to ingredients for all things-skin (including nipples) is chamomile. Earth Mama's nipple butter contains chamomile, along with organic beeswax, cocoa, shea butter and more.

The texture of this nipple butter is perfect. It melts as you rub it into your skin while managing to maintain a strong enough coating to actually work. I seriously cannot recommend this product enough.

Take heart, mama. Breastfeeding is tough—really tough. But you will get it. And then benefits will be profound.

Earth Mama nipple butter

nipple butter

Soothing sore nipples has never been easier. Earth Mama's Organic nipple butter is made on safe, healing ingredients that provide both instant relief and long-term healing.

$13

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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14 Toys that will keep your kids entertained inside *and* outside

They transition seamlessly for indoor play.

With Labor day weekend in the rearview and back-to-school in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in summer-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.

$30

Balance board

Plan Toys balance board

Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!

$75

Detective set

Plan Toys detective setDetective Set

This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.

$40

Wooden doll stroller

Janod wooden doll strollerWooden Doll Stroller

Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.

$120

Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.

$30

Water play set

Plan Toys water play set

Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.

$100

Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.

$40

Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.

$121

Wooden rocking pegasus

plan toys wooden rocking pegasus

Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.

$100

Croquet set

Plan Toys croquet set

The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.

$45

Wooden digital camera

fathers factory wooden digital camera

Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.

$179

Wooden bulldozer toy

plan toys wooden bulldozer toy

Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.

$100

Pull-along hippo

janod toys pull along hippo toy

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.

$33

Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.

$88

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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Once a woman in America becomes a mother, our society transports her back in time. In an instant, generations of sexist ideas and structures descend back upon her.

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