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Discover handpicked parenting and baby essentials at the Motherly Shop. From maternity must-haves to thoughtful gifts, explore products designed to support moms at every stage. Shop now!

You don’t need a whole new maternity wardrobe, says Hatch Collection’s founder—you just need these basics

We chatted with Ariane Goldman about what's essential, where to splurge and the one rule you can totally break.

Updated Feb. 19, 2025

15 appliances you would not be mad about receiving for Mother’s Day

Our make-life-easier picks that are way better than chocolate.

Updated May. 26, 2022

The pregnancy test just got a discreet and eco-conscious upgrade 🙌

After 30 years of the same plastic sticks, Lia is changing the game.

Updated Mar. 12, 2021

These new arrivals from the Motherly Shop are *so* great you need them all

Discover innovative products for parents in our latest arrivals! Stay updated weekly with essentials you can't miss.

Updated Apr. 07, 2025

Posh Peanut just launched a Women’s Empowerment Collection and we’d like one of everything, thank you 💪

A percentage of proceeds will benefit Girls Inc Los Angeles.

Updated Mar. 11, 2021

What #TeamMotherly added to cart to be more comfy: Weighted stuffies and cloud-soft loungewear

Here's what we're buying (and loving!) this month.

Updated May. 26, 2022

If you’re not sure how to decorate a nursery, here’s where to start

Just pick one focal point—one sizable piece of artwork that holds its own.

Updated Dec. 06, 2021
women-holding-hands-wading-in-the-ocean

13 phenomenal women-owned businesses that empower & inspire

Discover brands that make helping, educating and supporting women part of their mission.

Updated Mar. 06, 2024

12 women-owned businesses that make life easier for mamas

And you can find them all in the Motherly Shop!

Updated Feb. 16, 2022
Hatch Belly Oil

The HATCH Mama collection is everything your pregnant body needs right now

Their oil is the only thing that stopped my belly from itching as it grew bigger.

Updated Aug. 03, 2021

This ‘Home-Office’ playset is going viral, and honestly, we are here for it

Kids like to pretend play by imitating their parents, why not give them a toy that allows them to do exactly that?

Updated Mar. 01, 2021

Frida Mom’s new breast care products are a breastfeeding mama’s BFF

I’ve been a personal fan of the Frida brand since I discovered…

Updated Feb. 24, 2021

Motherly’s Shop Editor curated a flash sale—and here’s what you need to buy

It only lasts two days, so don't wait!

Updated Feb. 19, 2025

The plus-size nursing bra that’s making mamas feel seen

Milkful exemplifies the mission of not just giving moms great functionality in a bra, but also a feeling—that femininity and style don't have to be forgotten.

Updated Feb. 12, 2021
gallon jug water bottle

I tried the Instagram famous gallon water bottle—here’s what I learned

I'm actually impressed with how my body has responded.

Updated Sep. 30, 2022

9 stylish jeans to check out if you’re ready to ditch the skinnies

Fine Gen Z, we're ready. (Kind of.)

Updated May. 26, 2022
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