Remember when Black Friday was actually on Friday? Those days are long gone. Now it’s basically October through December, with brands stretching their sales longer than your kid’s bedtime negotiations. And honestly? It makes sense. Companies know our budgets are tighter than ever, and they’re fighting for every dollar.

Here’s the thing: if it exists, it’s probably on sale right now. Which means the real challenge isn’t finding a deal—it’s not buying stuff just because it’s marked down. Be intentional. Check your lists and actually stick to them. And before you start worrying about how many gifts are piled under the tree, remember that kids are actually happier with fewer toys. Science says so, and your living room floor agrees.

The brands and products we’re sharing here aren’t random—they’re companies we genuinely love, with quality products and missions we support. Shopping with your conscience matters. And whenever possible? Shop small and local. Your community (and your soul) will thank you.

Now, let’s talk about what’s actually worth buying.

Looking for more gift ideas? Check out all of our holiday gift guides!

The best Black Friday deals 2025 at a glance

Best Black Friday Deals Allbirds

We’ve paid full price because they’re unequivocally worth the investment, but during their Black Friday sale, it’s hard to pass up a new pair of Allbirds. Right now, everything is up to 50% off. And between their comfort, washability and sustainability, they’re a fab holiday gift as well!

Allbirds Cruiser Remix

$98 $140

Allbirds Mens Golf Dashers

$101 $145

Best Black Friday Deals Avocado

AvocadoGreenMattressBestMattress2021BestLatexMattressBestHybridMattress 800x 81677b30 2674 4f8d bf29 1b4141257341 430x - Motherly

Avocado’s organic mattresses have been a longstanding favorite of ours, from cribs to our own beds. There’s just something about knowing you’re not facedown in a cloud of chemicals that hits right. They also make incredible organic cotton sheets that are just the right balance of crisp and soft. Right now they’re offering up to 20% off which is about 10% higher than they usually do!

Best Black Friday Deals Bijou Build

Bijou Mainstay with Wood Included

Let’s be honest. Not every play structure is an attractive addition to your outdoor space. This one on the other hand turns your yard into a kid-friendly oasis. Designed by a toy industry expert and mom of three, Bijou Build’s modular play structure is all at once a place to play and relax, with endless possibilities for expansion. Right now you can save 20% on their revolutionary Bijou Build Mainstay which includes the Clamber Climing Wall and a cozy 5 foot hover platform for inside. Want to expand? You can add another and connect with a rope bridge. Or hang the Bijou Sway swing inside and sip your coffee in the shade. It’s truly an investment for the entire family!

Best Black Friday Deals Bombas

Bombas Toddler Holiday Gripper Calf Sock 4-Pack

Life really is better when you’re wearing comfy socks. Bombas makes some of our faves for the entire family–especially anyone with a running habit. Currently the entire site is 25% off with code BLACKFRIDAY25.

Best Black Friday Deals Brooklinen

Save 25% sitewide (and 50% off bundles) on Brooklinen’s award-winning super-plush towels, fluffy robes and other cozy home essentials.

Brooklinen Brushed Flannel Core Sheet Set

$149.25 $199

When the temperatures drop, there’s nothing cozier than slipping into flannel sheets. (Which makes a set one of the best gifts ever.) Brooklinen’s are made from a brushed flannel that’s supremely soft and breathable making them perfect even for hot sleepers. Prices start at $149.25

Brooklinen Super-Plush Robe

$104.25 $139

If they’re not already a robe convert, they will be after opening this one! The Super-Plush Robe from Brooklinen is made from 100% Turkish cotton that brings the spa vibes every time you wrap up.

Best Black Friday Deals Catbird

If I am a giftee on your list this year, this is your stop. I always have a Catbird pick on my Christmas list–from their delicate charm necklaces to the dainty gold stacking rings I’ve worn non-stop for literal years, everything is so incredibly giftable. And if jewelry isn’t their thing, pop into their home and beauty section for some seriously fun finds. Everything on the site is 20% with some soon-to-be-retired styles marked down 30%.

Flower Balm

$18.50 $22.50

Best Black Friday Deals Cozy Earth

Cozy Earth Double Bubble Cuddle Blanket

The bamboo sheets, luxe comforters, and insanely plush Cuddle Blankets from Cozy Earth are always a top-pick of mine. For one thing, they just seem to get better with every wash. They’re also free of chemicals so I’m not worried about any harmful materials or treatments to the fabric I’m falling face-first into at the end of every year-long day. And bonus! They come with a 100-night sleep trial and a 10-year guarantee. (You’ve got nothing to lose!) Their entire site, (which also includes other cozy-adjacent things we love like pajamas and lounge socks) is currently 35% off with code MOTHERLY.

Best Black Friday Deals Crocs

crocs - Motherly

Are they stylish? Nope. Not in the least. (Don’t @ me, I’m not changing my mind.) Have I also purchased at least 15 pair throughout my kids’ lifetimes? You bet. Even as a tween and teen they’re still on their holiday lists each year and I always make sure to buy them on sale. Crocs is offering up to 60% off select colors and styles for the whole family–but colors go fast! So don’t snooze on it!

Best Black Friday Deals Dagne Dover

From the second Dagne Dover launched the Indi Diaper Backpack, it became a total icon. The neoprene fabric performs like a beast and the organization? Top notch. Right now it’s 30% off along with the rest of the collection. Also, omg this tiny backpack keychain is KILLING ME.

Dagne Dover Dakota Keychain - Motherly

$31 $45

Dagne Dover Indi Diaper Backpack

$175 $250

Best Black Friday Deals ettitude

From their luxe, sustainable fabrics to their Certified B Corp status, ettitude is a brand that lets us sleep soundly literally and figuratively. And while their CleanBamboo Signature Sateen Sheets are basically perfect in every way, it’s their spa-like Waffle Towels that have us completely converted. Right now you can save 30% off sitewide with up to 60% off final sale.

ettitude vegan cashmere throw blanket

$238 $340

If a bit of luxurious lounging is in order, we suggest the soft-as-cashmere throw from ettitude. It’s the perfect weight to take the chill out without overheating, and crafted with the planet in mind from CleanBamboo.

ettitude spa towels - Motherly

$100 $134

Getting out of the shower is hard enough–you may as well have a spa-worthy towel waiting in the wings. They’re lightweight but super absorbent and dry incredibly quick. Price is for a set of two.

Best Black Friday Deals Glossier

From the reinstated OG Balm Dotcom to their freshly-expanded fragrance line, Glossier has done an incredible job of keeping us hooked. (And now, some of our kids are old enough to create Google slide wish lists which feature the brand heavily.🙄) Their Black Friday sale is pretty great, with 25% off almost everything and 30% off orders $101+. I’ve listed below the two gifts my teenage daughter has requested because even though I do this for a living, she’s got her finger directly on the pulse.

Best Black Friday Sales Gooselings

Gooselings - Motherly

The Scandinavian-inspired bedding from Gooselings isn’t just cozy now–it’s designed to be an heirloom-the-making, snuggled in for years to come. Each piece is expertly-crafted of high quality fabrics in European textile mills and many can be monogrammed to make them extra special.

Best Black Friday Deals Hanna Andersson

Hanna Andersson has forever been a go-to for high quality, made-to-last kid clothes that somehow seem to fit forever. Right this second everything is 50% off–including their matching family holiday pajamas and holiday looks that will make this year’s card the best one yet.

Hanna Andersson - Motherly

Iconic brand Hanna Andersson pretty much wrote the book on matching family PJs, and we could not love them more. There are so many Insta-worthy styles to choose from, you’re going to have trouble choosing just one.

Hanna Andersson Hanukkah Pajamas - Motherly

Hanna also has a couple festive Hanukkah prints as well. The coziest way to celebrate the Festival of Lights, IMO. Prices start at $22.50.

Best Black Friday Deals Janie and Jack

Janie Jack - Motherly

Stock up on holiday looks for the littles from Janie and Jack while everything is 30% off. Their coordinating pieces solve your holiday card wardrobe dilemmas in just a few clicks! And don’t miss the sale section where you can score heirloom pieces like velvet blazers for up to 70% off. So cute it hurts.

Best Black Friday Deals Kindred Bravely

If your nursing bra collection needs a little updating, don’t miss this one! Save up to 50% off sitewide on pregnancy and nursing-friendly intimates including their beloved Sublime Hands Free Nursing and Pumping Bra as well as cozy loungewear for every stage.

Kindred Bravely Sublime Bra

$29.99 $54.99

Best Black Friday Deals Lalo

Launched by two dads in 2019, Lalo is on a mission to simplify the baby-stuff-buying process with thoughtfully designed products you actually want to have around. From their their brilliant grow-with-me high chair and award winning play table and chair set to their newly launched play kitchen, they’re a minimalist parent’s dream come true. They’re offering up to 40% off sitewide with exclusive holiday bundles that amount to the best deals they offer all year!

Lalo the full First Bites kit

$38.99 $63.95

The super stylish silicone feeding set from Lalo comes with all the mealtime essentials: Two bibs, a suction bowl and plate, a two-handled straw cup (which can be used with or without the lid) and two spoons. Everything is perfectly designed with tiny ones in mind and dishwasher safe (because you’re important too.😉)

Lalo The Play Kitchen

$295 $395

Of course we love the simple design of Lalo’s updated wooden play kitchen but it’s the “no tool assembly” that really seals the deal.

Best Black Friday Deals Little Sleepies

Little Sleepies - Motherly

The ultimate in baby and kids’ pajamas! Their prints are totally swoon-worthy, they’re made from a seasonless sustainable bamboo viscose blend that’s butter soft and ideal for sensitive skin, and the innovative design makes them flexible in sizing so they fit up to 3x longer than other brands. Right now you can take 30% off sitewide with code COMFY including holiday jammies, bedding and cozy play clothes! Oh, and definitely don’t miss out on the doorbuster deals. They don’t last long but can save you up to 65%!

Best Black Friday Deals Lola + The Boys

If there’s a cooler kids’ clothing brand than Lola + The Boys, do tell. No? Didn’t think so. They’re the only pieces our kids don’t groan about should they end up under the tree and when they’ve outgrown them, we have to pry them from their hands. Honestly, we get it. During their Black Friday sale everything is 30% off with select styles up to 70% off.

Best Black Friday Deals Lovevery

This one is exciting! Lovevery is getting in on the Black Friday action with a spend more, save more sale of up to 25% off sitewide. Of course their brilliant age-based play kits always make great gifts–but this year they can tackle the big ticket, squeal-worthy splurge as well. Their Real Life Play Kitchen is probably one of the coolest we’ve ever seen–and since it has an actual working sink, we’re 100% sure every kid agrees.

Best Black Friday Deals Magnetic Me

From their innovative magnetic closures to their comfy fabrics, we’d be fine to buy Magnetic Me clothes exclusively. I mean, after one bleary-eyed middle of the night change you’ll know why. During their annual sale, save 25% on select wardrobe essentials for babies and toddlers as well as some cozy finds for moms, too!

Magnetic Me Magnetic Footie

$30 $40

Best Black Friday Deals Mejuri

Take 25% off the luxe gold pieces from Mejuri (with a minimum spend of $150). From their collectable charm necklaces to their never-take-them off huggies, this one is too good to pass up. They never go on sale–and this time is even better than last year.

Best Black Friday Deals Mother Denim

I don’t know what kind of sorcery Mother uses to craft their jeans, but I’m not here to ask questions. I’m just here to tell you there’s not a single pair on earth that will make your backside look this incredible. They’re also super comfortable with just the right amount of stretch. Their Black Friday sale is cranking with up to 60% off everything from denim to sweaters!

Mother The Bell Sleeve Jumper
The Bell Sleeve Jumper Roll

$162.50 $325

Best Black Friday Deals Mudpuppy

Mudpuppy’s colorful game, toys and puzzles are playroom staples around here. Not only do they have some of the best award-winning design, but their commitment to diversity and planet-friendly practices is evident. From the iconic Little Feminist Board Book Set to the My Hair, My Crown Magnetic Play Set there’s seriously a gift for every kid. Currently you can save 30-60% off everything!

Best Black Friday Deals Rufflebutts

There’s a lot that we love about Rufflebutts. For one thing, their women’s styles actually offer butt coverage (and no, not in the form of ruffles). They’re also reasonably priced with a variety of cuts for the little ones in fabrics that offer UPF 50+ protection. Save up to 80%(!) off swim as well as baby and kids apparel.

Best Black Friday Deals Super Smalls

Bling and baubles for the youngest fashionistas! The super fun accessories from Super Smalls always elicit squeals of excitement which, no surprise. Who doesn’t get giddy at the sight of rhinestones? Buy more, save more up to 30% off sitewide with code SUPERSALE25.

Best Black Friday Deals ThirdLove

If you’re still wearing your worn out nursing bra despite the fact you’ve since sent that baby to kindergarten, treat yourself to ThirdLove’s killer sale. Their 24/7 Classic T-shirt Bra is one I wear at least five days a week and never want to fling it off the second I get home. Everything is on sale up to 60% off, so restock that underwear drawer and don’t feel guilty.

Thirdlove T-Shirt Bra

$49 $74

Best Black Friday Deals True Botanicals

True Botanicals is my holy grail skincare company. Seriously, cannot say enough good things about every single product. Their clinically-trialed botanical formulas are effective and just a total treat to use. I’ve been using a collection of their products exclusively since last spring and can say with confidence that my skin has never looked better. It’s glowy, even and feels so good! (Plus, their Chebula Eye Patches are the only ones that have ever made a noticeable difference in puffy undereyes.) From now until December 3rd, save a minimum of 30% off sitewide including sets. Stock up now and thank yourself later!

True Botanicals Signature Ritual Set

$205.80 $294

Best Black Friday Deals Ulta

Ulta deals have been coming in hot for awhile now with some stellar mark downs on everything from everyday staples to gift sets that will get you Bestie (or Mom) of the Year status. They’ll be rolling out new deals weekly throughout the month.