When it comes to first fabrics—from crib sheets and blankets to onesies and pajamas— only the best will do . After all, shouldn't baby's delicate skin be met with something equally soft and pure? Of course. Unfortunately high-quality, organic pieces don't always come cheap.
That's why we're so excited that our friends at Monica + Andy —a brand that's mastered organic baby essentials—have teamed up with Target to bring their signature softness and oh-so-photogenic fabrics to parents everywhere at budget-friendly prices.
Launched in 2014 by mama and entrepreneur Monica Royer, Monica + Andy is more than luxe baby clothes and accessories —they're a brand that helps take some of that worry out of the early days of parenthood. Their commitment to only using soft, trustworthy fabrics means you don't have to stress about what chemicals might be lurking and focus on the snuggles instead.
And the same goes for the Target line. The Layette by Monica + Andy collection which just launched online and select stores shares all the same tenets as the products you'll find at Monica + Andy—like gorgeous prints and super soft organic cotton. But the best part? Every piece is under $40.
"The quality of the product was really important to us," says Royer. "Beautiful enough to give as gifts but shoppable enough for parents who were there to pick up things for their new baby."
The first Layette by Monica + Andy collection includes an assortment of nursery essentials including a swaddle blanket, crib bedding and changing pad covers all inspired by the brand's best-selling signature prints. Throughout the fall, they'll be rolling out everything from bath accessories to newborn and baby apparel. (*Gets add to registry fingers ready*) We're instantly in love.
Monica + Andy
"When we launched we were really focused on being direct to our consumer—and that still is the heartbeat of the brand—but as we think about this opportunity to reach a broader community, we really thought about who feels like the right partner where we'd be aligned form a brand value perspective and where we'd be solution-oriented for what they were looking for," says Royer of the partnership.
Explore the chic organic essentials from Layette by Monica + Andy at Target below!
Turns out, pizza print is the nursery look we never knew we needed. 🍕
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