What happens when a cult-favorite baby gear brand and Target come together? Baby registry bliss, that's what.
The affordable luxury stroller brand Mockingbird is bringing its award-winning Single-to-Double Stroller to select Target stores starting August 22nd and is available for pre-order on Target.com today.
Launched direct-to-consumer via their website in February 2019, the grow-with-your-family stroller has earned a seat at the table beside similarly stylish and versatile rides that cost more than double. (*cough, UppaBaby, cough*) With 19+ configurations and plenty of affordable add-ons, it can be used from day one through the addition of baby number two.
"For so many parents, our 30-day "try at home" policy has been ideal — they can test out their stroller for a month in the same environment where they'll actually be using it. Many other parents, though, prefer getting to know a stroller in the baby aisle (specifically Target's!), and we're so excited to provide the choice now to see Mockingbird there," says Mockingbird CEO, Eric Osman.
Additionally, Mockingbird is catering the in-store experience to the way parents really shop these days: scanning stroller articles and reviews while wandering saucer-eyed in the baby gear aisles. "So rather than try to discourage that, we designed for it — when parents see Mockingbird's display at Target, they can use their phone to access a digital experience that provides them with more information, a number they can text with questions, and even an interactive step-by-step guide to try out the Mockingbird Stroller in front of them," says Osman.
What's more, purchasing through Target affords parents the same top-notch customer service the brand is known for. With a new phone line specifically for Target in-store guests that will be serviced live by Mockingbird's Product Specialists team, parents can shop in-store with a Mockingbird expert by their side.
Shop the chic Mockingbird Single-to-Double stroller at Target below!
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