Every Target shopper can relate to walking in for a couple "essentials' and walking out $200 later in a bullseye induced haze. And since all our favorite brands are showing up in the aisles lately, it's getting harder and harder to stick to the list. ( Monica + Andy! Mockingbird! ) The most recent addition we're rejoicing about? Minimalist and Montessori-friendly Lovevery.

From their brilliant Play Gym designed by child development experts to their colorful block set that we swear gets more action than any loud, battery-guzzling plaything ever has, their line of Montessori-inspired wooden toys have become a playroom essential. But up until now, many of their Playthings were only available as part of their Play Kits, a subscription-based box that starts at $80 per shipment.

Starting today at select stores and online at Target.com, Lovevery's latest collection includes brand new standalone Playthings which start at $8.99, as well as familiar favorites like The Play Gym and The Block Set . Not only are we thrilled to get some gorgeous new toys into rotation, grabbing them on our regular Target run is so convenient!

Because Lovevery's mission is to support parents as they build a bright future for their little ones, each of the products comes with a Digital Play Guide, weekly stage-based emails, developmental tips, activities, and play ideas, and expert tutorials and videos to help guide playtime.

Shop Target's Lovevery Collection below. The products are going fast, so don't wait to check them out!


Lovevery Infant Collection

lovevery-infant-collection

Brain building first toys range from a chewy sensory ball to wooden rolling rattles. Prices start at $8.99.

$8.99

Lovevery Baby Collection

lovevery-baby-collection

Stacking and sorting toys that early learners will love start at $12.99.

$12.99

Lovevery Toddler Collection

From nesting toys to puzzles, this colorful collection will keep your toddler busy for hours! Prices start at $12.99

$12.99

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