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If you’ve spent any time on Instagram double-tapping #hairgoals lately, odds are you’ve heard of Kristin Ess. The stylist is a goddess guru famous for taming and toning the locks of hairspiration celebs like Lauren Conrad, Jenna Dewan and Lucy Hale.
Ess took her her 22+ years as a top hairstylist and colorist to the retail side with a line of high-quality (yet deceptively affordable) products that promise to transform your mane without breaking the bank. Plus, they’re all available at Target, so this was obviously meant to be, mamas.
Here’s a list of our 10 favorite products in Ess’s bag of tricks—and how they’re going to transform your hair for the better.